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1

Probabilistic selling vs. markdown selling: Price discrimination and management of demand uncertainty in retailing

Rice, Dan Hamilton, Fay, Scott A., Xie, Jinhong

Journal:

International Journal of Research in Marketing

Year:

2014

Language:

english

File:

PDF, 468 KB

english, 2014

2

Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes

Dan Hamilton Rice, Katie Kelting, Richard J. Lutz

Journal:

Journal of Consumer Psychology

Year:

2012

Language:

english

File:

PDF, 546 KB

english, 2012

3

The impact of perceptual congruence on the effectiveness of cause-related marketing campaigns

Kuo, Andrew, Rice, Dan Hamilton

Journal:

Journal of Consumer Psychology

Year:

2015

Language:

english

File:

PDF, 1011 KB

english, 2015

4

What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity

Moulard, Julie Guidry, Garrity, Carolyn Popp, Rice, Dan Hamilton

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 361 KB

english, 2015

5

Should We Hire David Beckham to Endorse our Brand? Contextual Interference and Consumer Memory for Brands in a Celebrity's Endorsement Portfolio

Kelting, Katie, Rice, Dan Hamilton

Journal:

Psychology and Marketing

Year:

2013

Language:

english

File:

PDF, 339 KB

english, 2013

6

Understanding How Goal-striving, Goal Orientation, and Shame Influence Self-perceptions after Exposure to Models in Advertising

Pounders, Kathrynn, Rice, Dan Hamilton, Mabry-Flynn, Amanda

Journal:

Psychology and Marketing

Year:

2017

Language:

english

File:

PDF, 2.90 MB

english, 2017

7

Artist Authenticity: How Artists’ Passion and Commitment Shape Consumers’ Perceptions and Behavioral Intentions across Genders

Moulard, Julie Guidry, Rice, Dan Hamilton, Garrity, Carolyn Popp, Mangus, Stephanie M.

Journal:

Psychology and Marketing

Year:

2014

Language:

english

File:

PDF, 453 KB

english, 2014

8

How fitting! The influence of fence-context fit on price discrimination fairness

Kuo, Andrew, Rice, Dan Hamilton, Fennell, Patrick

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 407 KB

english, 2016

9

THE BRITISH MEDICAL DIRECTORY for 1854.

Rice, Dan Hamilton, Fay, Scott A., Xie, Jinhong

Journal:

Year:

1853

Language:

english

File:

PDF, 193 KB

english, 1853

10

Catch and Shoot: The Influence of Advergame Mechanics on Preference Formation

Kuo, Andrew, Rice, Dan Hamilton

Journal:

Psychology and Marketing

Year:

2015

Language:

english

File:

PDF, 602 KB

english, 2015

11

The impact of bundle comparisons on bundle preference

Rice, Dan Hamilton, Cooke, Alan D. J., Zheng, Yanmei

Journal:

Journal of Behavioral Decision Making

Year:

2018

Language:

english

File:

PDF, 1.96 MB

english, 2018

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